[Justin7]

They got a lot more than $2m in publicity from this stunt.

[HeeeHAWWWW]

PaddyP does this often, gets them bucketloads of free press in the UK and Ireland.

The cost won't be anywhere near what's quoted, because it was a long odds shot, they can lay off their liability elsewhere (or balance the book internally with odds manipulation?).

[Chopsticks]

They probably had it layed off already somewhere as HeeHAWWWW says. And this is not the first time they have done a stunt like this. Back in May they refunded losing bets on Chelsea because of poor refereeing and Chelsea conceeding a goal 3 minutes in to injury time.

http://blog.paddypower.com/blog/inde...helsea-refund/

[jackpot269]

What was the cut on the early pay out!!!!!!!!!!

[Santo]

The title of this post is a perfect example of why this is such good publicity for them, you felt the need to tell us, just as Avg Joe in Uk and Ireland feels the need to tell their friends. Add Word of mouth to the written press, online media etc and it's a bargain for them.

[yisman]

this is hilarious.

[Frank]

Steelers vs Dolphins opening night 2006 at Mansion Sportsbook.

I believe it was a free bet on Pitt -4.5 -110

All losses were refunded.

I believe you were allowed to take the other side at their exchange.

Free press is free press but giving a dime away to every single customer is insane.