[imgv94]

I saw that also. I thought it was kind of cool. It really hit home!

[bigboydan]

Im guessin a referance on show like that is worth 100k easy

i'm sure it cost them something big alright.

[RickySteve]

i dont follow the sopranos anymore because the guys are all thugs and its there way or they kick your ass. I liked it when it was new and they had human side and kicked eachothers asses. paulie walnuts is exactly the kind of dick that would stiff you and say u cheated because you played steam or get mad if you stopped bettin after some wins

hahahahaha

That is exactly what Paulie would do.

[Illusion]

Nice catch BT. Maybe Bill or John can find out how they paid.

[JoshW]

HBO shows tend to not hide product names and Sopranos has actually embraced them in last couple years. But that said Pinnacle didn't pay a "dime". Which makes the mention all the cooler.

----------------------

"We absolutely do not take product placement," a spokeswoman for pay-cable HBO said, noting that this was the third such inquiry she had received since Sunday. "Everything is story-driven or character-driven. . . . We feel that since we are advertiser free, from a philosophical point, product placement is another form of advertising and we do not do it."
http://www.chicagotribune.com/busine...i-business-hed

[jay88]

I don't think they paid much since they never mentioned the URL or the toll free number. Of course many gamblers went online and looked for it but might have found different sites.

[imgv94]

I was told by an insider that David Chase the shows creator, is a big Pinnacle
fan! He has an account and wagers frequently. So I
dont think they pay anything..