Insurance company AllState has purchased sponsorship right to the Sugar Bowl, formerly sponsored by Nokia. Of course, this comes at a time where insurance companies are, in the words of the AP, "under heavy criticism for (their) slow and often contentious dealings with Hurricane Katrina victims." AllState has all the right in the world to do whatever they want with their money, but... something about this just doesn't sit right with me. What do you guys think?
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But they did.