[acw]

Jamie UK will love this one:
http://www.forbes.com/free_forbes/2007/0416/086.html

The trek to China began a decade ago with the U.K.'s tiny Crystal Palace club, which faced potential demotion from the Premiership--England's top league--and the threat of bankruptcy if that occurred. Palace bet on a pair of Chinese national team defenders for $1.7 million, roughly a quarter of the team's annual broadcasting revenue. Sun Jihai and Fan Zhiyi were the first Chinese players to suit up for a British club and within weeks appeared in the first live broadcast of English soccer on national television in China. More than 100 million viewers tuned in, a larger audience than what the nfl's Super Bowl drew in the U.S. this year. Suddenly floundering Palace was the most popular soccer team in China.

[SBR_John]

And all 100 million shared the 6 TV's located in China .