Turnkey: a product or service concept that is complete, installed and ready to use upon delivery or installation. The product or service is then leased or sold to an individual to run as his/her own venture.
When you think about it, why would anyone want to launch a sportsbook through someone else's service?? My thoughts...
1) Requires a minimal investment.
2) Requires very little commitment
3) The turnkey service provider is responsible for everything except funding and marketing.
4) The customer service, accounting and software are already in place.
5) No experience necessary
6) You don't have to be there and its anonymous
Why would a player want to avoid this type of sportsbook??
Same thoughts come to mind...
1) Requires a minimal investment.
Most of us have seen the ads saying: "OWN YOUR OWN SPORTSBOOK TODAY!!" The ad will go on to say "for as little as $10,000 YOU can own your own Las Vegas-style sportsbook legally". When I see this I will call the "provider" to see if they financially back their vendors and the answer is almost always "No". This pisses me off. These guys are sportsbook Puppymills pumping out low-quality websites for people looking for a get-rich-quick scheme.
For about $35,000 in start up fees and 30% profit share, Futurebet will set up and operate a gaming site for just about anyone. This is why there are 100 Futurebet sites and why many of them are broke.
2) Requires very little commitment
If someone in the states buys a sportsbook from a WorldGaming, then gets whooped during a bad football season, is he going to send more money when he can just pack it in?
3) The turnkey service provider is responsible for everything except funding and marketing.
Often a player will have a dispute with these types of sites and CS drops the bomb..."
I just answer phones here for the website". The player is told to email
webmaster@FlybynightSports.com.
4) The customer service, accounting and software are already in place.
Trying to find someone in CS who can speak on behalf of these sites is an adventure. The conversation may go something like this...
SBR: Hi, I am calling on behalf of acct holder 555555
Clerk: Which site is that?
SBR: JackPotPlusSportsbook
Clerk: Huh??
SBR: JackPotPlusSportsbook
Clerk: umm What is the site address??
SBR: JackPotPlusSportsbook.com
Clerk: No Sir, you are calling the wrong place.
SBR: No, This is the number on the site. Are you sure you ...
Clerk: Hang on.. <5 minutes passes>
Clerk: Oh ok, what do you need?
5) No experience necessary.
Imagine the frustration for a sports bettor who is left to deal with a book owner who knows less about bookmaking than he does.
6) You don't have to be there and its anonymous
Each time an individual buys into one of these glorified affiliate programs they request an SBR evaluation like they are a brand new book. I thought that these guys might start catching on but each month a new FB or IGS site will ask for an assessment despite the fact that 40 versions of the exact same site are on the blacklist.
Really, how could this be any riskier? You have a sportsbook that was probably purchased with student loans; the owner lives in an apartment 3 doors down from you and when you call CS you have to help them get to the site before they can help you.
Is there ANY reason to play at a book that has bought a clone site that is NOT backed by the company or flagship sportsbook?? The way I see it, the host sportsbook is getting a cut of the profits so why not ease player's minds with your guarantee?? The only possible reason I can think of is that the turnkey provider does not require a sufficient balance to be on hand meaning they themselves would consider the new site a liability.
Most sportsbooks that do vouch for their affiliate sites usually label the books as 'sister sportsbooks', like the Tradewinds Group or the First Fidelity Group.
Turnkey sportsbooks always = high risk??
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