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Originally Posted by SBR_John
I know we tried to buy SBR.com and they wanted $750,000 (I was thinking more like $200  ). I heard VIP paid about $1.5 million which knowing Alisatir he has to be crying himself to sleep these days.
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Wow...I knew the 3 letter domains were getting incredibly pricey, but that is outrageous! But the domain VIP really is one of the elite domains and to have that tied into VIP Sportsbook is a great advantage.
I don't think VIP is going anywhere and when you consider all of the marketing value and free traffic they will be receiving from that domain, the price is well worth it. You figure over the next 10 years that is like paying $150,000 a year in advertising. I am sure they will get a lot more value from the traffic than that cost.