Traditionally, I have followed the NBA less than the other major league sports so until this week, I didn't know much about Auerbach (other than he coached a bunch of championships). But from what I am hearing he was much more than a guy that was lucky enough to stumble upon Bill Russell.
He built those teams he coached (and coached them without assistants). Then he engineered a whole new era of championship teams as an executive. Probably more importantly, he helped build the actual league right from the start and was an important voice in the social reforms it had to go through to get where it is today.
Naming the trophy after him seems completely appropriate to me.
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