You might want to consider developing a HF advantage based on conference affiliation. Some conferences HF seems to be worth more (Big Ten, SEC, & WAC for example) while other conferences it doesn't seem to be all that big (i.e. Sun Belt, MAC, & MWC).
If you can somehow obtain average attendance for each team (I think Phil Steele has that in his magazine), you can treat attendance as both a primary variable of interest as well as a control in your analysis Justin.
Good luck...
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