An example from tomorrow's NBA games (2009-11-10). There's two ways to use the expected value of a wager to help you profit:
Beating the Closing Line
Houston Rockets opened up at +7.5 (-110), and early action was placed on the game such that the books adjusted the line down to HOU +6 (-110). You can use the
SBR half point calculator to see what the actual value in this change was. It turns out that buying HOU +6 (-110) is equivalent to buying HOU +7.5 (-143). If the line closes at HOU +6 (-110), the early buyer would have beaten the closing line by 33 cents. If two players lay the same wager amount for +7.5 (-143), buying 1.5 points, and at +7.5 (-110), the early buyer obviously stands to receive a greater return if the team wins, per unit bet.
Line Shopping
If, instead of buying the 1.5 points to match the +7.5 at the higher price, the bettor decides that he still likes the bet at +6, he can still maximize his profits by the same concept by having accounts at several different books. As I write this, the line is available at
The Greek at HOU +6 (-110). However, if the bettor has an account at Pinnacle, he can get the same HOU +6, but for only (-102).
The bottom line is it's all about getting the best price you can and having a good understanding of how to compare the value of different spreads and prices.