All week tracking was strong for this one with signs of a mid-high 30's opening weekend. Today things stalled and went backwards. Some of that might have to do with the fact that they didn't screen the movie for critics and some might have to do with lack of pre-sales and modest studio expectations (high 20s-low30s). Predictions range btwn 30-35M making it tricky to get a handle on. Competition will be strong again as the Vow and Safe House will be popular picks again this weekend. Also Nic Cage hasn't been bankable over recent years.
Interesting that Intertops set the over/under at 25M. Seems they are banking on a potential bomb. I like 25-32M w/ a hedge on 32-39M in case 3D sales and a 4-day weekend pushes it over.