Here's why .....
ESPN has a four-year deal with the BCS regarding, television, radio, and digital rights, which started in 2011.
So we have ESPN also in a contract with the SEC and the BCS, and a sport whose national championship matchup is decided primarily by opinions and judging in a system where exposure is key.
Any football fan already knows how controversial the BCS is.
When you are the largest sports media outlet in the world and you sign a contract to promote one conference, and also have ties, and a major influence, to determine who plays in the BCS National Championship Game, something has to give.
Any wonder why Alabama - LSU was the chosen matchup this year, instead of Oregon or Oklahoma state?