While I agree those promotions are absurd and detrimental in the long term, I can see the benefit they might provide as a strategy to increase playership and volume. They will surely take a loss during this time period, but if they are properly funded and as long as they are aggressively evaluating their players, they should be able to filter out undesirable entities and eventually move forward with a larger basis. This marketing model is often disastrous for operations that don't have the tools necessary to sustain a period of significant loss, but that doesn't mean the model in itself is flawed.
|