different books have different lines. some books have better bonus offers, while other books have lower vig.
some books cater to recreational players only, while others cater to both sharp & recreational players.
sometimes players look at the transactions fees as well. that all depends on the type of player you are.
sometimes scalpers and bonus whores like to take advantage of a certain promotion books offer.
i personaly am always looking for the best line out there possable on the side i like.
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